WEBINAR
ÉLAN
An exploration of instinct, styling and creative expression
Only $99 ~ limited seating available
Thursday 15th of October 2026 ~ 4:00pm ACDT
Join me for an intimate, soul-led live webinar where I’m opening up my creative process, from Concept to the final image.
This is a space for photographers wanting to explore their creativity, refine their craft and create work that feels recognisably their own.
Does this sound like you?
You love creating beautiful work, but you want to push your ideas further and become more intentional with the choices behind your images.
You have ideas for shoots, outfits or concepts, but sometimes struggle to turn what you can see in your head into the finished photograph.
You want to develop a style people can recognise as yours, while still giving yourself room to experiment, evolve and create something new.
You want to become more confident directing women, from where you place them within a location to the smallest details of their pose.
You’re drawn to underwater photography, or something more experimental, but it feels intimidating. You don’t know where to start, what gear you actually need, or how to move from curiosity to confidence.
You are not alone…
ÉLAN is for photographers who want to explore their creativity, refine the way they create and develop work that feels unmistakably their own.
During our live session, I’ll take you through the creative decisions behind my work, such as developing a concept and styling it, posing and directing my models and clients, and creating both on land and underwater.
You’ll see my process in detail, understand my thinking behind it, and take those ideas back into your own work.
Webinar Structure
PART 1 - Underwater Photography
PART 2 - Styling (for land maternity)
PART 3 - Posing (for land maternity)
PART 4 - Workshops, Mentoring, & Whats Next
You will receive a PDF of my 90+ page posing guide
BONUS CHALLENGE: At the end of the webinar I will give everyone attending a challenge.
$99
Limited seating available
STEP INTO MY CREATIVE PROCESS
Follow how I run with an idea from its first spark through styling, location, light, posing and direction, and see my decisions and thinking that shape the final photograph.
Learn how to create work that feels UNMISTAKinLY yours
From underwater to land, posing to props, movement to emotion, you’ll learn how to build imagery that feels authentic, recognisable, and deeply connected to your brand, not trends.
Learn my creative approach to PHOTOGRAPHING women (On land & Underwater)
This is a behind-the-scenes look at how I create emotive, powerful imagery with women, from my underwater work to my land sessions.
BONUS ~ Behind The Scenes Content
Your ÉLAN experience continues beyond the live webinar with two behind-the-image films. Come with me through a land maternity shoot and an underwater maternity shoot as I talk you through my styling, decisions, direction and thought process while I create.
FAQ
WHO IS THIS WEBINAR FOR?
This is for photographers who photograph women (maternity, motherhood, womanhood) and want to create work that feels more intentional, emotive, and aligned with who they are creatively.
If you’re craving inspiration, clarity, and creative freedom, you’ll feel very at home here.
This is also for photographers seeking masterclass, retreats, and educational settings for woman photography, whether it be underwater or on land.
WHAT SKILL LEVEL IS THIS FOR?
This is for all skill levels seeking something more for themselves creatively.
WILL THIS BE RECORDED?
Yes this will be recorded and sent to you within 24 hours.
HOW LONG IS THE WEBINAR?
Approximately 70 - 80 minutes.
WHEN IS THE WEBINAR?
The 15th of October 4:00pm ACDT (available Australia wide).
IS THIS INTERACTIVE?
Yes.
You’ll be reflecting, writing, and dreaming alongside me, not just watching passively. There will also be opportunity to speak and ask questions throughout the webinar.
WHAT TOPICS WILL WE GO THROUGH?
We’ll explore creative concept development, styling, choosing locations and light, posing and directing women, creating recognisable work, and an introduction to my approach to underwater photography.
I’ll also be sharing the thought process behind my own imagery, including the tiny decisions and adjustments that happen between having an idea and creating the final photograph.
WHAT ARE THE BEHIND-THE-IMAGE FILMS?
Two bonus films created exclusively for ÉLAN, taking you behind the scenes of a land maternity shoot and an underwater maternity shoot. You’ll see the process unfold from concept and styling through to shooting, while I talk you through what I’m seeing, thinking and changing as I create.
These will be released after the live webinar so you can continue your ÉLAN experience in the weeks that follow.
Zoe Ann
Womanhood photographer + Educator
Hello, I'm Zoe!
I created Soulfully Yours Photography a little over 5 years ago just after my first baby was born, she was my inspiration. Over those 5 years I was a stay at home mum while building my photography business. Now I travel Australia with my family, creating art and educating fellow photographers wherever we go.
Save your seat today
Let's start this year inspired
See you soon!
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